If the objective of an advertising campaign for JD Bank is to increase brand recall, then reach is more important than frequency.

Name: If the objective of an advertising campaign for JD Bank is to increase brand recall, then reach is more important than frequency.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

For increasing brand recall, frequency is more important than reach because repeated exposure to an advertisement helps consumers remember the brand.

If the Objective of an Advertising Campaign for JD Bank