In terms of media, local retailers tend to spend the most dollars on:

Name: In terms of media, local retailers tend to spend the most dollars on:
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Local retailers tend to prioritize newspaper ads as they can effectively target their local market while also being relatively cost-effective. These types of ads are also often seen as more trustworthy and credible compared to other forms of advertising, making it a preferred choice for local retailers.

In Terms of Media, Local Retailers Tend to Spend the Most