In a sequence of television commercials, advertisements placed at the beginning of the sequence have the best recall. Ads in the middle and end of the sequence have very little impact.

Question

Quizplus · Accepted Answer

Research in advertising effectiveness shows that both the first and last positions in a commercial break (primacy and recency effects) can have strong recall due to the serial position effect. Ads in the middle can have less impact, but it's not accurate to say they have "very little impact" universally, as various factors like the ad's content, relevance, and creativity can influence recall significantly.

In a Sequence of Television Commercials, Advertisements Placed at the Beginning