Business-to-business advertising is:
A) mostly in newspapers.
B) mostly spent on television.
C) looking more like consumer ads.
D) easier to create because of gatekeepers' screening ads.
Correct Answer:
Verified
Q211: What are the primary benefits of newspaper
Q212: In business-to-business advertising, as more dollars are
Q213: Identifying the difference between consumer ads and
Q214: What are the primary disadvantages of magazine
Q215: What are the primary advantages of radio
Q217: According to research by American Business Media,
Q218: The recent shift in business-to-business advertising to
Q219: The media multiplier effect means:
A)the combined impact
Q220: Ads in trade journals and other media
Q221: While many tactics used to develop advertising
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