To be successful in using financially-based incentives to encourage online purchases, the incentives:

Question

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In order to effectively encourage online purchases through financially-based incentives, the incentives should be meaningful to those visiting the website and be changed periodically. This helps to keep customers engaged and interested in taking advantage of the incentives. Additionally, the incentives should be tailored to the target market of the website in order to make them more appealing and relevant. It may not be necessary for the incentives to apply to all customers, but they should be structured in a way that encourages repeat business from loyal customers. Offering something free can be an effective tactic, but it is not necessary for all incentives.

To Be Successful in Using Financially-Based Incentives to Encourage Online