The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

Question

Quizplus · Accepted Answer

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses, providing an avenue for two-way communication and engagement.

A) Direct marketing involves communicating directly with individual consumers rather than broadcasting to a larger audience.

C) Viral marketing is a marketing technique that relies on individuals to pass on information to others, generating momentum and interest.

D) Behavioral marketing uses consumer behavior data to deliver targeted marketing messages and personalized experiences.

The Development of Marketing Programs That Create Interplay Between Consumers