Companies can use interactive marketing to accomplish each of the following objectives except:

Question

Quizplus · Accepted Answer

Developing sponsorship programs is not a typical objective of interactive marketing. Interactive marketing is focused on engaging with customers and prospects through interactive channels such as social media, email marketing, and online advertising, to achieve marketing objectives such as generating sales, enhancing brand loyalty, and building an email list. Sponsoring programs may involve a different type of marketing approach, such as event marketing or community engagement, which may not necessarily involve direct interaction with customers online.

Companies Can Use Interactive Marketing to Accomplish Each of the Following