Branded content should be updated regularly, which according to most experts should be:

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Most experts suggest updating branded content 2 to 3 times per week to keep it fresh and engaging for the audience without overwhelming them with too much content. Updating content too frequently (2 to 3 times per day) could also lead to oversaturation and decreased engagement, while once a week may not be enough to maintain a consistent presence and connection with the audience. 2 to 3 times per month may not be frequent enough to stay top of mind with the audience or keep up with competitors.

Branded Content Should Be Updated Regularly, Which According to Most