Content marketing, or branded content, has each of the following characteristics except:

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Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. This may or may not involve integration with offline advertising campaigns, so D is the characteristic that does not always apply to content marketing. A, B, and C are all key characteristics of effective content marketing strategies.

Content Marketing, or Branded Content, Has Each of the Following