Advertising to consumers where they are located through their mobile device is called:

Question

Quizplus · Accepted Answer

Location-based advertising uses the user's location to send them targeted ads on their mobile devices. Branded content and sponsored content are forms of advertising, but they do not necessarily rely on the user's location. Behavioral targeting tracks a user's online behavior to determine what ads to show them, but it does not necessarily use their physical location.

Advertising to Consumers Where They Are Located Through Their Mobile