Using Social Media to Engage Females with the Hooter's Brand

Using social media to engage females with the Hooter's brand was a wise strategic decision because:

A) it offers two-way communication while advertising is one-way communication.
B) social media is better for enhancing brand image than advertising.
C) social media provides a means to support giveaways and consumer promotions.
D) overall, females are heavier users of social media than males.