Based on studies by Coca-Cola and McKinsey & Co, which statement about the impact of social media is true?
A) Positive social media may not cause a sales increase, but negative social media causes a sales decline.
B) Social media does not have any impact on sales.
C) The amount of social media mentions has an impact on sales.
D) Social media sentiment does not impact sales, but social media mentions does impact sales.
Correct Answer:
Verified
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