In listening to social chatter, brands should consider only the positive comments.

Question

Quizplus · Accepted Answer

Brands should not only consider positive comments, but also any negative feedback or criticism. This allows them to address any issues and improve their products/services, and also shows that they value their customers' opinions and are willing to make changes based on their feedback. Ignoring negative comments can lead to a poor brand reputation and potentially drive customers away.

In Listening to Social Chatter, Brands Should Consider Only the Positive