In social listening, just counting the number of times a brand is mentioned does not tell the whole story. The sentiment of those mentions, whether positive or negative, is also important.

Question

Quizplus · Accepted Answer

Social listening involves not only tracking the frequency of brand mentions but also analyzing the sentiment of those mentions to gain a deeper understanding of how customers perceive the brand. Therefore, simply counting the mentions without taking into account their tone can be misleading.

In Social Listening, Just Counting the Number of Times a Brand