While social media marketing can increase sales and build brand loyalty, the primary objective for social media marketing should be to engage fans with the brand.

Question

Quizplus · Accepted Answer

The primary objective of social media marketing should be to engage fans with the brand. While it can also increase sales and build brand loyalty, these are secondary objectives that should support the primary objective of engagement. A strong engagement strategy can help build a community of loyal fans who will advocate for the brand and attract new customers.

While Social Media Marketing Can Increase Sales and Build Brand