While social listening is important because it gives brands an idea of what people think, brands must be careful, however, because consumers are hesitant about speaking how they really feel on social media networks.

Question

Quizplus · Accepted Answer

Social listening is indeed important for brands to understand public perception, but the assertion that consumers are hesitant to express their true feelings on social media is not accurate. Many users freely share their opinions, experiences, and feedback on social media platforms, making it a valuable source of honest and direct consumer insights for brands.

While Social Listening Is Important Because It Gives Brands an Idea