Sparks and Honey is a digital agency that monitors social chatter. In addition to counting brand mentions in social media, the company produces a sentiment score that indicates:
A) the level of positive or negative chatter.
B) the relative number of brand mentions compared to the category leader.
C) how quickly a brand needs to respond to a trend occurring in society.
D) the level of negative chatter so brands can determine if they should react.
Correct Answer:
Verified
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