Alice is on Facebook and Instagram almost daily and often makes comments about her favorite brands. Alice's comments illustrate the brand advocate characteristic of:

Question

Quizplus · Accepted Answer

Alice's comments about her favorite brands suggest an emotional connection with those brands, which is the characteristic of being a brand advocate. The other characteristics, such as behavioral commitment, membership of multiple social networking sites, and quality communication skills, do not necessarily correlate with being a brand advocate.

Alice Is on Facebook and Instagram Almost Daily and Often