Customer comments about a brand on social media are especially beneficial to brands because they:

Question

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Customer comments on social media provide authentic and honest feedback about a brand, which can influence other potential customers. Word-of-mouth endorsements from customers are highly valuable for a brand as it can attract new customers, build brand loyalty, and enhance the brand's reputation. While options A, B, and D may also be benefits of social media engagement, customer comments specifically provide word-of-mouth endorsements.

Customer Comments About a Brand on Social Media Are Especially