Which word-of-mouth communication is provided by individuals who are seen as thought or opinion leaders within their social circles or as experts within a particular field?

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The word-of-mouth communication provided by opinion leaders or experts is generally known as influencer marketing. This type of marketing relies on individuals who have a significant impact on the purchase decisions of others due to their perceived authority or knowledge within a particular area. Biased marketing and opinionated marketing are not specific types of word-of-mouth communication, and brand loyalty marketing focuses on retaining existing customers rather than attracting new ones through word-of-mouth.

Which Word-Of-Mouth Communication Is Provided by Individuals Who Are Seen