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If a Company Wants to Learn What Consumers Truly Think

Question 135

Multiple Choice
If a company wants to learn what consumers truly think about its brands, the place where the most honest comments and postings will be found is:

If a company wants to learn what consumers truly think about its brands, the place where the most honest comments and postings will be found is:


A) a branded blog created by the brand.
B) a blog that is sponsored by the brand.
C) an individual's blog that has no affiliation with any brand.
D) a blog that is sponsored, but by a different company.

Correct Answer:

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