Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan, make product modifications, and enhance service strategies.

Question

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Consumer-generated reviews can give companies insight into how their products or services are being received by the public. This information can then be used to make improvements or adjustments in order to cater to the needs and wants of the customer base. Additionally, positive reviews can be used in marketing efforts to highlight the strengths of the product or service.

Consumer-Generated Reviews Can Provide Valuable Information That a Company Can