Solved

According to the Signalling Theory of Advertising,how Do Consumers Respond

Question 121

Multiple Choice
According to the signalling theory of advertising,how do consumers respond to advertising

According to the signalling theory of advertising,how do consumers respond to advertising


A) They pay little or no attention to which firms advertise and which firms do not advertise.
B) They are often more impressed by a firm's willingness to spend money on advertising than they are by the content of the advertisement.
C) They are often more impressed by low-cost advertisements than they are by high-cost advertisements.
D) They gain little or no information about product quality from advertisements.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents