In the ________ phase of international product life cycle theory, knowledge about how to produce the product is widespread and manufacturing becomes straightforward.

Question

Quizplus · Accepted Answer

In the standardization phase of international product life cycle theory, the knowledge about producing the product becomes widespread, and manufacturing becomes straightforward. This phase usually occurs after the introduction and growth phase, where the product has gained acceptance in a significant market and has undergone improvements and modifications. In the standardization phase, the product becomes standardized, and production processes become more efficient, resulting in lower costs and better quality.

In the ________ Phase of International Product Life Cycle Theory