Refrigerator Adaptations (Scenario) Cold-Aire Inc. Manufactures Refrigerators from Its Facilities in the United
Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from its facilities in the United States and China and ships them to retail stores around the world. Kitchen sizes vary around the world, and as a result, refrigerator sizes must vary as well. U.S. retailers want large refrigerators, while European and Asian retailers demand smaller units. Cold-Aire manufactures over 20 different models of refrigerators, which often vary in size by only a few inches. Cold-Aire managers are concerned that the firm is losing money because of product adaptations. Cold-Aire management is meeting to discuss the various cost-saving options for the firm.
-Which of the following would most likely be a result of increased standardization of Cold-Aire refrigerators?
A) Cold-Aire would stop exporting refrigerators completely.
B) Cold-Aire would open a facility to produce customized refrigerator models.
C) Cold-Aire would implement a uniform international marketing campaign.
D) Cold-Aire would hire fewer workers and pay lower wages.
Correct Answer:
Verified
Q22: Managers consider several different rationales when adapting
Q23: Standardization refers to the process of making
Q24: Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from
Q25: A standardized marketing approach is appropriate when
Q26: Perhaps the most important distinction between standardization
Q28: Adaptation is useful in multidomestic industries such
Q29: Briefly discuss the principal advantages of standardization.
Q30: Adaptation is more costly than standardization because
Q31: Commodities, industrial equipment, and technology products lend
Q32: Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from
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