Adaptation refers to the process of making the marketing program elements uniform, with a view to targeting entire regions, or even the global marketplace, with the same product or service.

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Adaptation refers to the process of customizing the marketing program elements to suit the specific needs and preferences of a particular target market or region. This approach takes into account differences in culture, language, consumer behavior, and economic factors. It is the opposite of standardization, which involves offering the same product or service and marketing mix to all markets regardless of their unique characteristics.

Adaptation Refers to the Process of Making the Marketing Program