International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Before developing a print media campaign, which of the following must the marketing department of Quik-Vac determine about the company's target market?

Question

Quizplus · Accepted Answer

The literacy rate among the target population is crucial for a print media campaign because it determines whether the target audience can read and understand the advertisements.

International Advertising (Scenario) Quik-Vac Corporation, a U.S.-Based Company, Manufactures Small, Inexpensive Vacuum Cleaners