According to the AMA definition of marketing research,solving general,not specific,marketing problems is one of the uses of marketing research.

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The AMA (American Marketing Association) definition of marketing research emphasizes solving specific, not general, marketing problems by identifying and defining them, generating, refining, and evaluating marketing actions; monitoring marketing performance; and improving understanding of marketing as a process.

According to the AMA Definition of Marketing Research,solving General,not Specific,marketing