The AMA's definition of marketing research is longer than your authors' because it elaborates on the function as well as the uses of marketing research.
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Q25: Marketing research is synonymous with market research.
Q26: Marketing research is the process of designing,gathering,analyzing,and
Q29: "Making the sale" is not the end
Q30: Marketing research is a part of marketing.
Q31: Which MIS subsystem is also called a
Q32: Marketing research conducted on the popular TV
Q36: Marketing research provides information collected only on
Q37: When a product fails,you can tell marketing
Q38: The purpose of marketing research is to
Q39: The goal of environmental analysis studies is
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