Marketing research conducted on the popular TV program Seinfeld,starring Jerry Seinfeld,was used to illustrate:
A)how marketing research always correctly identifies a product or service that will be popular in the marketplace
B)when marketing research should not be used
C)when marketing research predicts a failure yet there is success
D)when marketing research predicts a failure and there is a failure
E)why marketing research may not be applied to all fields, such as entertainment

Question

Quizplus · Accepted Answer

Marketing research conducted on Seinfeld predicted that the show would fail due to its unconventional format and lack of traditional plotlines. However, the show became a huge success and continued for nine seasons. This illustrates that marketing research may not always accurately predict the success or failure of a product or service.

Marketing Research Conducted on the Popular TV Program Seinfeld,starring Jerry