Question 1

Your authors provide some guidance on developing logical paragraphs.Which of the following is one of their recommendations?
A)The first sentences should include a topic sentence that identifies the main idea of the paragraph.
B)The body of the paragraph provides more information on the topic.
C)Paragraphs should have a closing sentence that signals the end of the topic and indicates where the reader is now headed.
D)As a rule keep paragraphs short.
E)all of the above were recommended by your authors

Accepted Answer

All of the above recommendations were provided by the authors. The first sentence should identify the main idea, the body should provide supporting information, and the closing sentence should indicate the end of the topic and where the reader is headed. Additionally, it is recommended to keep paragraphs short in order to maintain the reader's attention and focus.

Question 2

All of your outstanding data and significant findings and recommendations are meaningless if you cannot communicate them in such a way that the client knows what you have said,understands your meaning,and responds appropriately.

Accepted Answer

Effective communication is essential in any consulting project. If the client does not understand your data, findings, and recommendations, they will not be able to use them to their advantage. Therefore, the success of the consulting project depends on how well the consultant can communicate their ideas.

Question 3

Which of the following is NOT true of the oral presentation of the marketing research?
A)The purpose of the oral presentation is to succinctly present the information and to provide an opportunity for questions and discussion.
B)The presentation may be accomplished through a simple briefing with the client.
C)The presentation may be a formal presentation to several people.
D)The oral presentation should take place in a face-to-face situation.
E)The oral presentation ensures that everyone hears the same thing.

Accepted Answer

The oral presentation of marketing research can be conducted in various formats, not limited to face-to-face situations. It can also be done virtually, especially with the advancements in technology and the global nature of businesses.

Question 4

Which command would you use to prepare a pie chart?
A)XL Data Analyst-Pie
B)XL Data Analyst-Chart-Pie
C)XL Data Analyst-Graphs
D)XL Data Analyst-Pie-Slice-Chart
E)none of the above; you use Excel's Chart Wizard

Accepted Answer

The correct way to prepare a pie chart in Microsoft Excel is to use the built-in Chart Wizard. The other options listed are not valid commands.

Question 5

The tool iReportWriter Assistant provides an overall discussion of the research report from the prewriting step through the research step,and finally to the revision step.

Accepted Answer

The iReportWriter Assistant provides an overall discussion of the research report from the prewriting step through the research step, and finally to the revision step, as stated in the question. Therefore, the answer is A.

Question 6

To make sure that you have objectively and ethically prepared your visuals,you should:
A)double and triple check your visuals
B)exercise caution using three-dimensional figures
C)make sure all parts of the scale are presented
D)all of the above
E)none of the above

Accepted Answer

Double and triple checking your visuals will ensure accuracy and minimize errors. Using caution with three-dimensional figures will prevent misleading perspectives. Including all parts of the scale will avoid skewing the data. Therefore, all of the above options are necessary to prepare visuals objectively and ethically.

Question 7

Tables:
A)identify exact values
B)show locations
C)show visual details
D)are line graphs
E)are photos of charts

Accepted Answer

Tables are useful for displaying exact numerical values in an organized manner. They allow for easy comparison of data by showing specific numbers side by side.

Question 8

Which of the following was listed as an effective table guideline?
A)Use no or only one decimal place (12% or 12.2%)unless more are called for by convention ($12.23).
B)Place items you want the reader to compare in the same column, not the same row.
C)If you have many rows, darken alternate entries or double-space after every five entries to assist the reader to accurately line up items.
D)Total columns and rows when appropriate (100%).
E)Avoid totaling columns as this extra information can be confusing.

Accepted Answer

The answer of Which of the following was listed as...

Question 9

The marketing research report is a factual message that transmits research results,vital recommendations,conclusions,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

Accepted Answer

The statement accurately describes the purpose and content of a marketing research report.

Question 10

iReport Writer Assistant is the name of the online reporting tool that Burke Inc.provides to its clients.

Accepted Answer

Burke Inc. does not provide a tool named iReport Writer Assistant; instead, it offers various market research and consulting services but is not known for a specific tool by that name.

Question 11

Which of the following was NOT listed as a step in making an enhanced pie chart with Excel?
A)Make the pie slices look much better.
B)Format the plot area.
C)Consider using a picture file to personalize your graph.
D)Enhance the chart title, legend, and plot area.
E)Avoid re-using the template since you will need to produce specific charts for specific objectives.

Accepted Answer

Option E was not listed as a step in making an enhanced pie chart with Excel. The other options (A, B, C, and D) were listed as steps. Therefore, the best choice is E.

Question 12

Which of the following was listed in the discussion on stylistic devices as something you should use sparingly?
A)action words
B)active voice
C)short paragraphs
D)white space
E)jargon

Accepted Answer

Jargon should be used sparingly as it may not be familiar to all readers and can make the writing appear inaccessible or confusing.

Question 13

Research reports are grouped into three major sections: title,letter of transmittal,results and ending.

Accepted Answer

Research reports are typically grouped into several sections, including an abstract/executive summary, introduction, literature review, methods, results/findings, discussion, conclusions, and references/bibliography. A letter of transmittal may or may not be included, depending on the requirements of the project or audience. "Ending" is not a commonly recognized section of a research report.

Question 14

Because it establishes the contractual relationship between the user and supplier firm,the letter of authorization should always be included in the report,immediately following the table of contents.It is NOT optional.

Accepted Answer

The letter of authorization establishes the contractual relationship but it is not always required to be included in the report immediately following the table of contents; its inclusion depends on the specific guidelines or preferences of the organization or client.

Question 15

If you are asked to orally present the conclusions of a research project,you would:
A)practice your presentation
B)identify and analyze your audience
C)determine the key points
D)make sure visuals portray key points
E)all of the above

Accepted Answer

To successfully present the conclusions of a research project, it is important to practice the presentation, identify and analyze the audience, determine the key points, and make sure that visuals portray these key points. Therefore, all of the choices provided (A, B, C, and D) are the best choice(s).

Question 16

The title should be very brief; it does not need to communicate what the report is about; the reader will have the full report to accomplish this goal.Rather,titles serve to identify one report from another.

Accepted Answer

A title should be informative and communicate the main topic or findings of the report to help the reader understand what the report is about without having to read the full document.

Question 17

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Accepted Answer

A memo of transmittal is typically used to accompany a document being sent within an organization, often as a cover letter explaining the purpose or content of the document, rather than specifically for delivering documents to external organizations.

Question 18

Pie charts are particularly useful for illustrating:
A)relative size or static comparisons
B)items over time
C)relationships found in the data
D)ratio-scaled data
E)flow of topics

Accepted Answer

Pie charts are commonly used to show relative sizes or static comparisons of different categories. They are useful for displaying data in a visually appealing way and allow viewers to quickly compare the proportions of different categories.

Question 19

A memo of transmittal is used to release or deliver the document to an organization for which you are a regular employee.

Accepted Answer

A memo of transmittal is typically used to send a document to an organization where you are a regular employee, such as your employer or a department within your organization.

Question 20

On the table of contents,pages contained in the front matter section of the report should be numbered with lowercase Roman numerals.

Accepted Answer

The front matter section of the report includes pages such as the title page, table of contents, list of tables/figures, and executive summary. These pages are typically numbered using lowercase Roman numerals (i, ii, iii, etc.) to distinguish them from the main body of the report, which is typically numbered using Arabic numerals (1, 2, 3, etc.).

Quiz 15: Preparing and Presenting Your Research Report

Your authors provide some guidance on developing logical paragraphs.Which of the following is one of their recommendations?

All of your outstanding data and significant findings and recommendations are meaningless if you cannot communicate them in such a way that the client knows what you have said,understands your meaning,and responds appropriately.

Which of the following is NOT true of the oral presentation of the marketing research?

Which command would you use to prepare a pie chart?

The tool iReportWriter Assistant provides an overall discussion of the research report from the prewriting step through the research step,and finally to the revision step.

To make sure that you have objectively and ethically prepared your visuals,you should:

Tables:

Which of the following was listed as an effective table guideline?

The marketing research report is a factual message that transmits research results,vital recommendations,conclusions,and other important information to the client,who in turn bases his or her decision making on the contents of the report.

iReport Writer Assistant is the name of the online reporting tool that Burke Inc.provides to its clients.

Which of the following was NOT listed as a step in making an enhanced pie chart with Excel?

Which of the following was listed in the discussion on stylistic devices as something you should use sparingly?