Establishing the need for marketing research:
A)arises when managers must make decisions and they have inadequate information
B)is determined by a quantitative analysis of the appropriateness of marketing research should be undertaken for every decision made in the firm
C)stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems
D)should not come from a monitoring system but rather from management intuition
E)should be determined only after the problem is clearly defined

Question

Quizplus · Accepted Answer

Marketing research is typically conducted when managers have to make decisions and they lack sufficient information to make an educated decision. It is a way to reduce the risk associated with a business decision by gathering relevant data and analyzing it to make an informed choice.

Establishing the Need for Marketing Research