Which company policy regarding marketing research would be used by a firm to make sure that problems were spotted early?
A)A policy of not conducting marketing research
B)A policy of conducting different types of studies on a continuous basis at specified intervals
C)A policy regarding the use of certain types of studies being used whenever a particular situation occurs
D)A policy of marketing research on an as needed basis
E)none of the above

Question

Quizplus · Accepted Answer

Conducting different types of studies on a continuous basis at specified intervals ensures that problems are spotted early on. This policy allows for a constant monitoring of the market and consumer behavior, helping the company identify issues as soon as they arise.

Which Company Policy Regarding Marketing Research Would Be Used by a Firm