The first company to manufacture and sell a new product or service is called a(n)
A)opportunist.
B)first mover.
C)cost leader.
D)power broker.
E)ground breaker.

Question

Quizplus · Accepted Answer

The first company to manufacture and sell a new product or service is called a "first mover." This term refers to the advantage that a company gains by being the first to enter a new market, establish a brand identity, and capture market share. First movers often have a significant advantage over later entrants, as they can establish early customer loyalty and set the standard for the industry.

The First Company to Manufacture and Sell a New Product