Which offensive tactic utilizes a head-to-head approach with the firm's competitor by matching every category of competition from price to promotion to distribution channel?
A)flanking maneuver
B)bypass attack
C)encirclement
D)frontal assault
E)guerilla warfare

Question

Quizplus · Accepted Answer

Frontal assault is an offensive tactic that aims to take on the competitor head-to-head by matching every category of competition, including price, promotion, and distribution channel. This approach is often used when the firm has a competitive advantage in one or more areas and wants to leverage it to gain a larger market share. However, this tactic can be risky and costly as it requires significant resources and may lead to a price war.

Which Offensive Tactic Utilizes a Head-To-Head Approach with the Firm's