The strategy that deals with product and process innovation and improvement is known as a ________ strategy.
A)marketing
B)R&D
C)operations
D)financial
E)human resource management

Question

Quizplus · Accepted Answer

Product and process innovation and improvement are primarily the domain of research and development (R&D) strategies. R&D strategies involve investing in research activities to create new products, improve existing ones, and improve manufacturing processes. Marketing strategies focus on creating demand for products, human resource management strategies focus on managing the workforce, financial strategies deal with financing and investment decisions, and operations strategies involve optimizing the production and delivery of products and services.

The Strategy That Deals with Product and Process Innovation and Improvement