Question 1

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

Accepted Answer

Each component of the marketing research problem should be refined by developing research questions and hypotheses that help to further clarify and guide the research process. This helps ensure that the research is focused and targeted towards answering the specific problem or question at hand.

Question 2

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

Accepted Answer

Focusing on the underlying causes of a problem is a key characteristic of the marketing research problem. This involves identifying and understanding the factors that contribute to the problem, rather than just addressing the surface-level symptoms. By understanding the root causes, effective solutions can be developed and implemented.

Question 3

By focusing on each component of the problem, the research questions and hypotheses, the researcher can determine what information should be obtained.

Accepted Answer

By breaking down the problem and identifying research questions and hypotheses, the researcher can determine what information needs to be collected.

Question 4

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

Hypotheses are statements that suggest a relationship between variables and are developed before data is collected. They are not questions that require a simple yes or no answer.

Question 5

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

Accepted Answer

The answer of Determining the impact on sales and profits...

Question 6

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

Accepted Answer

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis, not a theory.

Question 7

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market, and the relevant environmental factors are not taken into account.

Accepted Answer

Conducting a problem audit and taking into account relevant environmental factors is crucial for the success of international marketing efforts. Failure to do so can result in various challenges and ultimately, the failure of the marketing campaign.

Question 8

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

Accepted Answer

This is the definition of a hypothesis.

Question 9

Graphical models explicitly specify the strength and direction of relationships among variables, usually in equation form.

Accepted Answer

Graphical models do not necessarily specify relationships among variables in equation form. They use graphical representations to illustrate the relationships between variables.

Question 10

A marketing research problem asks what information is needed and how it should be obtained.

Accepted Answer

A marketing research problem is defined as the specific information that needs to be gathered to address a specific marketing decision. It involves identifying what information is needed, how it can be obtained, and how it will be used to make marketing decisions.

Question 11

Research questions are refined statements of the specific components of the problem.

Accepted Answer

Research questions are specific and refined statements that break down the problem into manageable and answerable components.

Question 12

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

Accepted Answer

A management decision problem focuses on the actions or decisions a manager needs to make, rather than on understanding the underlying causes of a problem, which is characteristic of a marketing research problem.

Question 13

Unbiased evidence that is supported by empirical findings is called objective evidence.

Accepted Answer

Objective evidence is evidence that is based on facts and empirical data rather than personal opinions or biases. It is independent of personal feelings or beliefs and is supported by empirical findings.

Question 14

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

Accepted Answer

This statement accurately describes what a theory is - it is a framework or model based on foundational assumptions that are accepted as true.

Question 15

In graphical models, the variables and their relationships are stated in prose form.

Accepted Answer

In graphical models, the variables and their relationships are visualized in a graphical format, such as a directed acyclic graph or a Bayesian network. The relationships are not stated in prose form.

Question 16

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Accepted Answer

Graphical models provide a visual representation of the factors and relationships involved in a problem, which can help with understanding and organizing the approach to the problem.

Question 17

Specification of information needed is one of the components of the marketing research problem.

Accepted Answer

The answer of Specification of information needed is one of...

Question 18

According to the text, the marketing research problem is information-oriented.

Accepted Answer

The marketing research problem is usually related to obtaining information about a particular marketing issue or situation.

Question 19

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.

Accepted Answer

This statement accurately describes what an analytical model is.

Question 20

Specification of information needed is one of the components of the approach to the problem.

Accepted Answer

Specification of information needed involves identifying what information is required to solve the problem, which is crucial to developing an effective solution.

Quiz 2: Defining the Marketing Research Problem and Developing an Approach