When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances, it would be most effective to conduct ________.
A)focus groups of husbands, wives, and children
B)only secondary data collection
C)focus groups composed of both males and females
D)interviews with several in-country experts now living in the United States
E)one-on-one depth interviews matching respondents and interviewers by gender

Question

Quizplus · Accepted Answer

In Saudi Arabia, cultural norms and gender roles are distinct and often conservative, especially in mixed-gender settings. One-on-one depth interviews that match respondents and interviewers by gender would be most effective and culturally sensitive, allowing for more open and honest communication.

When Conducting Exploratory Research Overseas in a Country Such as Saudi