A sociometric network analysis is likely to study all of the following EXCEPT which one?
A) referral behavior
B) the use of surrogate consumers
C) the tie strength between members of a network
D) communication in social systems

Question

Quizplus · Accepted Answer

Sociometric network analyses are concerned with studying the social ties and interactions between members of a network. Referral behavior, tie strength, and communication are all topics that would be studied in a sociometric network analysis. However, the use of surrogate consumers is not directly related to social ties or interactions, and therefore would not typically be the focus of a sociometric network analysis.

A Sociometric Network Analysis Is Likely to Study All of the Following