Product information that is transmitted by individuals to individuals is called ________.
A) independent analysis
B) product shuffle
C) reactance formation
D) word-of-mouth

Question

Quizplus · Accepted Answer

Word-of-mouth refers to product information that is spread through personal communication between individuals. It is often seen as more credible and trustworthy than traditional marketing messages, as it comes from someone who has first-hand experience with the product.

Product Information That Is Transmitted by Individuals to Individuals Is