When shopping with others, some people are more likely to choose risky alternatives than they would be if shopping alone. This behavior occurs due to the risky shift effect.

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The risky shift effect refers to the tendency for a group to make riskier decisions than an individual would make alone. This phenomenon has been observed in various contexts, including shopping, where people may be more likely to choose risky alternatives when shopping with others. This effect is thought to be due to social influence, as group members may feel more comfortable taking risks when others are also doing so.

When Shopping with Others, Some People Are More Likely to Choose