In the diffusion of innovation process, the ________ are the one-sixth of the population that is very slow to adopt.
A) innovators
B) early adopters
C) late adopters
D) laggards

Question

Quizplus · Accepted Answer

Laggards are the one-sixth of the population that is very slow to adopt in the diffusion of innovation process. Innovators are the first 2.5% of the population to adopt a new idea, early adopters are the next 13.5%, and late adopters are the next 34%.

In the Diffusion of Innovation Process, the ________ Are the One-Sixth