Samuel is on his weekly trip through the grocery store. When he sees a jar of cinnamon in the spice aisle, he remembers that he is out of cinnamon. Cinnamon is not on his grocery list. Samuel has just experienced which of the following buying situations?
A) unplanned buying
B) impulse buying
C) demand-enhanced buying
D) planned buying

Question

Quizplus · Accepted Answer

Samuel did not plan to buy cinnamon, so this is an example of unplanned buying. Impulse buying would involve a sudden desire to buy something unrelated to the original purpose of the trip. Demand-enhanced buying would involve a sale or promotion that motivates the purchase of a product already on the list. Planned buying would involve intentionally including an item on the grocery list before going to the store.

Samuel Is on His Weekly Trip Through the Grocery Store