Steven has an urge to buy a Dove ice cream bar when he enters the neighborhood convenience store. What would be the best term to describe Steven's buying situation?
A) unplanned buying
B) impulse buying
C) demand-enhanced buying
D) planned buying

Question

Quizplus · Accepted Answer

Impulse buying refers to buying something that was not planned or intended before entering the store, which is exactly Steven's situation.

Steven Has an Urge to Buy a Dove Ice Cream