Susan Saurage picks and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose. As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following biases?
A) neophyte bias
B) order bias
C) response bias
D) affinity bonding bias

Question

Quizplus · Accepted Answer

The given scenario describes response bias, which occurs when participants consistently provide a certain type of response regardless of the question or the situation. These participants may be trying to please the researcher or may be influenced by social desirability bias. To avoid this bias, Susan should reject these participants and select others who will provide more accurate and diverse responses. Neophyte bias refers to the bias introduced by participants who are new to the research process and may not fully understand the tasks or procedures. Order bias refers to the bias introduced by the order in which questions or tasks are presented. Affinity bonding bias refers to the bias introduced by participants who have a preexisting relationship or connection with the researcher or other participants in the group.

Susan Saurage Picks and Runs Her Focus Groups Carefully