A(n) ________ approach assumes that very specific product attributes are linked at levels of increasing abstraction to terminal values.
A) abstract model
B) means-end chain model
C) instrumental value
D) List of Values

Question

Quizplus · Accepted Answer

The means-end chain model assumes that product attributes are linked to terminal values through a hierarchy of increasingly abstract levels. This model is commonly used in advertising and marketing research to understand consumer decision-making processes. Options A, C, and D are not directly related to this model.

A(n) ________ Approach Assumes That Very Specific Product Attributes Are