The segment of consumers called LOHAS is most closely associated with the value of ________.
A) cosmopolitanism
B) hedonism
C) materialism
D) conscientious consumerism

Question

Quizplus · Accepted Answer

LOHAS stands for "Lifestyles of Health and Sustainability" and these consumers prioritize environmentally sustainable and socially responsible products and services. This aligns with the value of conscientious consumerism, which emphasizes making purchases that align with one's personal values and beliefs, often related to social and environmental issues.

The Segment of Consumers Called LOHAS Is Most Closely Associated