Matt's company produced a high-tech wireless business organizer for busy professionals. Matt suggested that a significant part of Internet promotions be made to appeal to gay, lesbian, bisexual, and transgender (GLBT) consumers. His manager argued against it, claiming the segment was too small to be of interest to the company. Which of the following claims should Matt use to support his position?
A) The GLBT segment is always looking for new products.
B) Although GLBT customers have smaller incomes than other segments, they are more likely to spend money on trendy products.
C) GLBT customers are more likely to have lower level jobs; therefore, they will be attracted to products that give an appearance of success.
D) The GLBT segment is larger than most think, and GLBT consumers are more likely to hold professional jobs and have a high income.

Question

Quizplus · Accepted Answer

Matt should use the claim that the GLBT segment is larger than most think, and GLBT consumers are more likely to hold professional jobs and have a high income to support his position. This indicates that the GLBT market is not only significant but also financially lucrative.

Matt's Company Produced a High-Tech Wireless Business Organizer for Busy