Linda named the car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

Question

Quizplus · Accepted Answer

Linda has attributed human-like traits and personalities to her car by naming it and talking about its characteristics, which is called anthropomorphism. She has not given it a specific brand or repositioned it in a particular market. Archetyping refers to the use of universal symbols or patterns in branding and marketing.

Linda Named the Car, Which She Drove to Work Every