An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses which of the following segmentation systems?

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Quizplus · Accepted Answer

VALS2 is a segmentation system that categorizes consumers into eight different segments, including Innovators, Achievers, and Experiencers. This system is often used by advertisers to target specific groups of consumers based on their values, attitudes, and purchasing behaviors. This makes it the best choice for the given scenario. The other options, such as BrandAsset Archetypes, RISC, and PRIZM NE are also popular segmentation systems, but they do not specifically categorize consumers into the Innovators, Achievers, and Experiencers segments.

An Advertiser That Uses Its Web Site to Attract Consumers